My Resume
Explore my key sports PR campaigns, including strategic media outreach and innovative promotions that boosted athlete visibility and fan engagement.
Featured Work & Documents
oA collection of projects, papers, and campaigns from my work in sports public relations.
A selection of sports public relations projects showcasing campaigns, media coverage, and event strategies that demonstrate practical experience in the sports industry. These images highlight the ability to craft compelling narratives and manage public perceptions for sports teams, athletes, and related organizations.
Leadership & Management in PR — This paper highlights change makers in the PR industry, including Just Women Sports founder Hailey Rosen and TGL founder Mike McCarley.
PR Campaign — Final project for PR Management class creating a mock campaign with all necessary components for an organization of our choice.
PR Trends — A paper on current trends in the PR industry, including the rise of streaming services and the role social media plays in content creation.
Comm Ethics Reflection — A paper outlining the ethical standards my PR firm would uphold, written for my Communication Ethics class.
Final Learning Journal — A semester-long reflection recapping key learnings and growth from my PR coursework.
Additional Projects & Submissions
Packers Flag Football PR Campaign — Final Project (PR Strategy)
A full PR campaign including all RPIE components (Research, Planning, Implementation, Evaluation), along with a mock media pitch created for a new outlet.
News Consumption & Stress Levels — Group Communication Research Project
A collaborative communication research project exploring news consumption habits, the mediums through which people consume news, and their relationship to stress levels.
NFL Social Media Crisis Communication — Social Media Communications Paper
An analysis of how NFL teams leverage social media platforms to communicate with fans during crises, written for a social media communications course.
Jacob Kohner PR 